This isn’t just a project — it’s a shift.

I’m building something that’s been missing in Australian hip hop for too long: an authentic, unapologetic sound that actually represents us. No watered-down copies, no chasing trends overseas — real voices, real stories, and real presence.

AusMedia Records is the next step. An independent label focused on finding and backing underground talent that would otherwise never get a real shot. There are artists out here with serious ability, but no platform, no structure, and no one investing in them properly — that’s what this changes.

The goal is simple:
Build a system where raw talent gets developed, supported, and pushed to a global level without losing what makes it real.

This campaign is about laying the foundation — recording, production, visuals, distribution, and building a machine that can consistently release high-quality music and content. Not just for me, but for every artist that comes through this.

If you’re backing this, you’re not just supporting one artist — you’re helping build a lane for independent Australian rap to stand on its own and compete worldwide.

Appreciate everyone who’s contributing and backing the vision.
This is only the beginning.